Lead performance intelligence
See what happens after the lead.
Puriflow connects marketing activity with downstream lead outcomes, giving you a clearer view of lead quality, campaign performance and what happens after the enquiry.
Built for businesses that want to understand performance beyond lead volume.
Performance overviewLead intelligence
Demonstration dataCampaign performanceQuality and progression
2 filters| Campaign | Leads | Qualified | Converted |
|---|---|---|---|
| Search · Brand | 286 | 38.1% | 14.0% |
| Social · Home | 241 | 27.4% | 8.7% |
| Search · Generic | 198 | 24.2% | 6.1% |
Beyond the conversion
A lead is only the beginning of the story.
Advertising platforms can tell you when a lead is generated. They rarely tell you whether that lead was contacted, qualified, progressed or ultimately converted.
That information often sits somewhere else — inside CRM reports, sales systems and spreadsheets — making it difficult to see which marketing activity is actually producing valuable outcomes.
Puriflow brings those outcomes back into view.
Performance made clear
A clearer view of performance from first enquiry to final outcome.
Puriflow turns downstream lead data into a clear, interactive view of performance across your marketing and sales journey.
01
Campaign performance
Compare campaigns and campaign groups by lead quality, progression and downstream conversion.
02
Source performance
Understand how channels, sources and marketing themes perform beyond initial lead volume.
03
Lifecycle progression
See how leads move from contact through qualification, acceptance and conversion.
04
Adviser reporting
Compare outcomes across advisers or sales teams while retaining the marketing context behind each lead.
05
Maturity and pipeline
Identify ageing opportunities, outstanding outcomes and how performance changes as leads mature.
06
Performance signals
Surface meaningful patterns and areas requiring attention without manually inspecting every row.
Explore the data
Start wide. Then follow the pattern.
Start with the overall picture, then drill into the campaigns, themes, advisers and outcomes behind it. Sort and filter performance data to answer the questions that matter.
- 01Which high-volume campaigns are converting poorly?
- 02Where are uncontactable rates unusually high?
- 03Which campaign themes produce stronger qualified leads?
- 04Are advisers performing differently across lead types?
Campaign performance12 campaign groups · Demonstration data
Active view Leads > 20 · Converted rate < 5%
| Homebuyer · Broad | 184 | 64.7% | 18.5% | 3.8% |
|---|---|---|---|---|
| Remortgage · Social | 126 | 61.1% | 16.7% | 3.2% |
| Protection · Generic | 93 | 59.1% | 17.2% | 4.3% |
| Brand · Returning | 44 | 77.3% | 29.5% | 4.5% |
Connected performance
Connect the activity to the outcome.
Lead outcomes become much more valuable when they can be connected back to the activity that generated them. Puriflow helps teams make decisions based on progression and quality — not simply the number of leads generated.
01AdvertisingCampaign activity
→02Lead generatedEnquiry captured
→03CRM / sales teamLead progresses
→04Outcome updatesStatus recorded
→05PuriflowOutcomes connected
Built around your business
Your reporting model. Made consistent.
Every business records leads and outcomes differently. Puriflow is designed to work around your existing reporting structure rather than forcing your team into a fixed template.
Your fields, statuses, campaign structure and commercial outcomes can be mapped into a consistent reporting model, giving you meaningful analysis without changing the way your teams already work.
Connect your fields
Bring existing lead, outcome, campaign and adviser fields into one reporting view.
Map meaningful stages
Translate business-specific statuses into consistent stages such as contacted, qualified and converted.
Keep gaps visible
See missing, unmapped and unclassified values instead of allowing incomplete data to disappear.
Performance intelligence
Find the signal inside the average.
Large datasets make it easy for meaningful changes to disappear inside averages. Puriflow is being designed to identify noteworthy patterns across campaign performance, lead quality, adviser outcomes, maturity and pipeline behaviour.
Rather than relying on opaque conclusions, performance signals can be grounded in the underlying statistics — helping teams understand what changed, where it changed and what may be worth investigating.
Uncontactable rate rising
Uncontactable rates have increased materially within a high-volume campaign group.
Pattern observed · Review recommendedQualification strength
A campaign theme is producing a consistently stronger qualified lead rate than comparable activity.
Pattern observed · Review recommendedProgression window exceeded
A growing number of leads remain unresolved beyond the normal progression window.
Pattern observed · Review recommendedConversion variance
Downstream conversion differs materially between advisers handling comparable lead groups.
Pattern observed · Review recommendedSignals highlight observed patterns and areas for investigation rather than assuming causation.
The feedback loop
Understand first. Improve what happens next.
Understanding downstream performance is the first step. As Puriflow develops, selected lead outcomes can also be connected back to advertising platforms, allowing bidding systems to learn from meaningful events such as qualification, acceptance or conversion — rather than optimising only towards the initial enquiry.
Roadmap Connected CRM and advertising-platform integrations are part of the proposed live SaaS roadmap.
Understand
See what happens to the leads you generate.
Learn
Identify patterns across campaigns, sources and sales outcomes.
Optimise
Use meaningful downstream outcomes to improve the signals available to advertising platforms.
Early access
Explore Puriflow with your own reporting structure.
Puriflow is currently being developed with selected partners using real-world reporting requirements and lead-outcome workflows.
The current prototype can analyse an existing MI export directly in your browser, giving you an opportunity to explore how Puriflow could work before the live SaaS platform is introduced.
Request a private demo In the current prototype, report data is processed locally in your browser and is not uploaded or stored.Start a conversation
Your leads already tell a story.
Puriflow helps make it easier to see.